Антон Выборный

When the business owner don’t have a marketing budget 🤣😂🤣 www.instagram.com/reel/Cv…RroTucET

1 second / 10 years skill I played professional football in my youth as a goalkeeper. I loved being a goalkeeper, but when I play with amateurs, I take on the role of a field player (forward). As a field player, my level is also amateur, just like others. When you play with your friends, sometimes you end up being the goalkeeper in a round-robin because someone has to do it 😂 So, yesterday, it was my turn to be the goalkeeper, and right from the start, there was a good kick. I jumped and caught the ball. After that, all my teammates asked me to stay in the goalkeeper's position. Some other guys also told me that I have good skills as a goalkeeper. Of course, I do, because I was a goalkeeper for more than 10 years 🙂 And this happens every time I've played football for the last 15 years. The main point of this story is that you should have such a high level of skill that people can recognize it within a few minutes of interacting with you. When I speak with startups, marketers, and product owners, I can figure out their level within 5 minutes of talking. Similarly, people can also gauge my level of expertise. So, learn your skill and learn how to demonstrate your level of expertise as quickly as possible.

Magic AI won't help your startup succeed. A few days ago, I was at an AI Founders Meetup where we were sharing our experiences in startups, and I realized one key thing: In my startup, Apiway, I also made this mistake. I thought that for the customer, it is more important how we are solving a problem, but not what problem we are solving. The reality is quite the opposite. At this meetup, founders were discussing AI and how cool it can be. However, they didn't think about real people's problems, how many people in the world have these problems, or if they are already paying to resolve these problems, etc. They were just trying to fix things that aren't broken, and they tried to do it with AI. I also did this with Apiway, and life hit me hard. If you can resolve the problem without AI, it is much better than using AI to resolve a problem that doesn't even exist.

Great Sales Lesson from the 'Escort Girls' I have never seen or talked with 'escort girls' in my life, but I have always been interested in discussing life with them. I also have some sexy dreams about having sex with an 'escort girl' for free. It may sound funny, but think deeper about it. This is a difficult goal to achieve. You need to be interesting, good-looking, and more. I was using Tinder and had a match with a luxury 'escort girl.' In the first message, I mentioned that I'm not a customer, but we can have a normal date. She said, "Okay, grab a tequila and come to my place." It was night and heavy tropical rain, but I didn't give up. I rode a bike, and in the next 40 minutes, I was at her apartment, all wet. She was very attractive, with a silicone ass and big, big, big boobs. I was scared, and my knees were shaking because it was the first time in my life I had talked with an escort girl. It felt like a scene from an adult movie about a milf and a student. And here, the business lesson was beginning... She started to sell herself, and she did it very clearly. She understood who her customers were, why these customers buy her product, and why she is better than competitors. It was the most adequate sales pitch that I had ever heard. In just 2-3 minutes, you understood why you needed it. Startups can't do it like this... Sometimes after a 20-minute conversation with a startup, you can't figure out what they are doing. So, after 15 minutes of talking, she asked me, "Will you pay?" I said - NO. She said, 'Get the hell out of here and don't waste my time.' She really knows "her value and the value of her time," and she didn't provide her service for free. Think about yourself. How many times have you provided your service for free or for a low price that it costs? Sometimes, we are shy to sell ourselves for a good price. We are shy to sell our products. The pill for this disease is "go for a date with a luxury escort girl and try to get her product for free." You will quickly realize how to value yourself and your product.

Why Meta’s Threads will fail In my opinion, in the next 2-3 years Threads will be a kind of ‘zombie social media’ and it will repeat the fate of Google+. Of course, some people will use it because Instagram traffic injection will do its work. Let me explain why I think so. In the B2C world, the winner takes all. If you want to take a majority of the market you need to be unique. The greatest example is TikTok. It was absolutely different from Insta. In the B2B world, you can copy your main competitor, be the 50th company in that niche, and if the market is big, you will succeed. For example, the CRM market. The №157 CRM vendor makes millions. Meta offers products that are worse than the original. Why should we go to this platform? Maybe if Meta gives ‘free traffic’ to creators, it can succeed, but we know Meta… No free traffic, no new feature, no moderation… Even Insta traffic won’t help… In the B2C market, you should create. In B2B, you should copy.

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Singers that don’t need to be naked You know it is the age-old dilemma of what comes first: a good product or good marketing? I realized one key thing: if you're a talented singer with an amazing voice, you don't need to strip down on camera to get noticed. But if you don't have a good voice, the only way to capture attention is by showing your tits. That's why without a good product, marketing won't help.

Crowded or not crowded market? What should you choose? A few days ago, I was on an island called Gili Trawangan, which is near Bali. It’s a very popular place where a lot of Australians come to hang out. But near this island, there are a lot of other islands. They are wilder, without tourists. She said it’ll be awesome to open a hotel and restaurant on these wild islands because there aren’t any competitors there yet. I said it’s better to open a restaurant on Gili (an already popular island). We start to argue. This is the worst mindset of beginner entrepreneurs. Macdonald didn't think like "Is this place beautiful" He thought "Do people walk here?" If you want to open a business, it is better to go to a crowded market and try to be different than to be unique in a small market.

If you ask people what matters more, deep thought or how it sounds. They’ll say thought is more important. But they always lie. For example, I like Rammstein but don’t know German words. So they can sing about bad things, and I’ll still like Rammstein. In this case, the ‘quality of thoughts’ doesn’t play any role. Because people care HOW it sounds. So, for your speeches, you need to figure out one key thing: People will remember HOW you talk, NOT what talk.

Perfect path to Start an Online Business If you’re 20 years old and want to start an online business, I recommend you starting with a marketing agency. Here are a few reasons why: 1. No need for startup capital. You can sell your expertise by providing a service. To start providing marketing services, you don’t need to invest money in an office or buy products for an online store, nor you need a marketing budget. 2. No need for deep knowledge. Marketing is a topic you can easily learn by watching a couple of videos on how to do Facebook ads and start selling your service. It's not like being a doctor or lawyer where you need to go to college, pay $50k, and learn for 6 years. Also, you can hire other digital marketers to do this job. In this case, you don’t need to have marketing knowledge at all, but you need to have sales skills to find a customer. 3. Quick results. In this business, you can earn your first money very quickly. Just in a few weeks, you can close your first deal if you do everything right. 4. Easy to scale. Marketing agencies provide services for businesses. There are 300M+ companies worldwide, and all these companies need digital marketing. It’s very easy to find business owners online/offline and sell them your marketing service. 5. Work remotely. You can live in any country and provide your service worldwide. The internet gives equal opportunities to everyone. 6. Learning on other people's money. This is my favorite reason. When you’re 20 years old, you have a lot of energy, zero experience, and knowledge. It means that you’ll make a lot of mistakes. If you run your own business, you’ll pay for your own mistakes. If you provide a service, you can make mistakes on other people's money. 7. Expand your business mindset. By providing marketing services for different types of businesses, you understand how business works in general. What products are saleable, what aren't, what business models perform well, and what doesn't. Dealing with different companies, your business mindfulness grows. 8. Perfect networking opportunities: Providing a marketing service allows you to deal with business owners and C-level executives, who can be interesting people and potential partners or investors for future businesses. For example, my first investor in Apiway came to me for a consultation about marketing automation. I met my technical co-founder on one of the agency projects. So you can build an amazing network and foundation for the future. To sum it up, for me, a digital marketing agency is the best springboard for your business path. In my blog, I share how to start and scale a digital marketing agency and transform it into a tech startup in the future.

A few days ago I had a conversation with a girl about people’s hypocrisy on Instagram. We all try to be better on Instagram than we are in reality. I also try to do it 😞 And suddenly, an insight came to me. What if to set up a goal to be better in reality than on Instagram? It’s not about stopping self-promotion on Insta, because you automatically become better in reality 😂 I mean, let's say you meet your sub, and in he/she says: “Your insta is amazing, but in reality, you look even better”

Are you a marketing agency owner looking to scale your business? 🚀 I’m Anton Viborniy, a tech startup founder who has successfully transformed my own marketing agency into a thriving tech start-up (SaaS). 💡 Join me on Instagram as I share valuable insights and a step-by-step roadmap on how you can scale your marketing agency and transition it into a lucrative tech venture. 📈 Subscribe now to learn from my experience and gain the knowledge you need to make your agency thrive in the digital age. 🎯 Let’s embark on this exciting journey together! Hit that follow button and get ready to take your agency to new heights. https://www.instagram.com/anton_viborniy/

How I transformed my marketing agency into a Tech Startup One of the biggest problems in the agency business is the customer churn rate. You work with clients for 3-5 months and then they leave. This means that you need to find more and more customers. You always need to 'run' to 'stay in one place'. It's like a treadmill. I know it because I had this problem too. My agency specialized in CRM implementation and marketing automation While working with marketing software vendors, I realized one key thing about their success. They sell the product, not a service, and they have recurring revenue. They make a lot of effort to make the first sale, and after that, this customer pays them for years on a subscription basis. It's like a man and a woman relationship. To have first-time sex with a woman, you need to make a lot of effort - flowers, compliments, and all this sweet stuff. If you want to have sex with your girlfriend you just need to say “Hmm I want to show you something’. The result is the same, and the amount of effort is quite different. That’s why I asked myself: ‘How I can make subscription revenue even if I don’t have my own software?’ I started looking for partner programs. Some vendors have 50% of the revenue share affiliate program. And I started reselling this software to my existing customers. I charged clients for Facebook ads service, Email marketing service and made an upsell for CRM and email marketing software. Service sales were an active income. Software sales were subscription revenue and passive income. From some customers, I had only 20$ commissions every month, but a few customers were paying me thousands of dollars each month for a couple of years. I was doing it for a few years, got passive income, and realized that it was time to start my own startup. When I was selling and implementing marketing software I started to understand that all customers were struggling with integrations between all these marketing apps. So, I decided to create our own integration platform named Apiway that can solve this problem. Now more than 25k digital marketers use Apiway for data transfers between marketing apps. Let's summarize I made 3 key things. First, I quickly realized that a service business is not a good business and I need to transform it into a subscription-based business. The second thing I figured out is that you can start building a subscription business without a product. You can just start to resell someone’s SaaS product and make recurring revenue. The third thing is when I was making a marketing service I understood customers’ pains and create a product that solves these pain.

The cool product looks like the Eiffel Tower or Big Ben. You can’t add or remove something. It's like a Symphony that you can’t change. You can make some inside changes like building a restaurant on the top of the Eiffel Tower, but you can’t change anything in general.

Not building an education business Agency owners mistake №7 One of the biggest marketing agency owners’ mistakes is not building an education business. I noticed that all succeded marketing agencies have their own marketing courses. In the beginning, it looks like two different businesses. But they complement each other. Let’s figure out why. If you’re an agency owner, your business resells other digital marketers’ time and skills. So, if your business is ‘people’, it means that you need to do two key things: 1. Find new customers and sell humans’ hours and skills. 2. Recruit new people whose time and skills you can resell. Let us look closer at the second point. The first reason why you need to have your own marketing course is when you hire new people you need to bring them up to a high level as soon as possible. Interns make mistakes. You can fix it with your personal time every day by talking about how to do marketing. Or you can make instructions that will teach interns how to do marketing. Sooner or late you’ll get tired of saying the same things every day and you’ll create marking courses for your employees. Because your business is to catch junior marketers, educate them for the middle marketers, still pay them as a junior and resell their time as senior marketers. You need to have an infrastructure that can make this transformation. That’s why you need to have your own marketing course. The second reason is when you do content marketing to attract customers, some business owners will be interested to achieve the results that you offer, but they don't have money to pay you 1-2K every month for your marketing service. But they’re ready to buy your 500$ marketing course and do it themselves. It gives you the opportunity to provide high-priced service for businesses that are ready to buy service. Businesses that aren’t ready to pay for service could be ready to pay for courses. That’s why you see so many high-priced agencies. They sell courses for poor customers and sell services to reach customers. After that, they show a case study with this rich customer for other agency owners and sell more digital marketing courses. 😄 That’s why it’s time to create your own Facebook ads course. P.S Don't forget to mention Apiway and place the affiliate link 😉

Today I want to talk about ’defensible moats’ in startups. This term I heard from Warren Buffett. He said: ‘We invest in huge cash flows that are defended by big moats’ All businesses have their own moat. They can be small or huge. Let’s say you run a service-based business like washing windows. The moat, in this case, is ‘Where to find customers, and where to find people who do it’ I also can run this business in the next 5 minutes because it is easy. If you want to open a restaurant, you need to do more things. Find a place, find people, create concepts, and design. It cost 100K-2M$. The moats are capital and knowledge. For Youtube, the defensible moat is the number of videos on the platform. If you just copy the platform, you will fail. Even 100b bucks won’t help you. So, if you want to run a startup, ask yourself a question: ‘What defensible moats do I and my competitors have?’

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