Crowded or not crowded market? What should you choose? A few days ago, I was on an island called Gili Trawangan, which is near Bali. It’s a very popular place where a lot of Australians come to hang out. But near this island, there are a lot of other islands. They are wilder, without tourists. She said it’ll be awesome to open a hotel and restaurant on these wild islands because there aren’t any competitors there yet. I said it’s better to open a restaurant on Gili (an already popular island). We start to argue. This is the worst mindset of beginner entrepreneurs. Macdonald didn't think like "Is this place beautiful" He thought "Do people walk here?" If you want to open a business, it is better to go to a crowded market and try to be different than to be unique in a small market.