Not building an education business Agency owners mistake №7 One of the biggest marketing agency owners’ mistakes is not building an education business. I noticed that all succeded marketing agencies have their own marketing courses. In the beginning, it looks like two different businesses. But they complement each other. Let’s figure out why. If you’re an agency owner, your business resells other digital marketers’ time and skills. So, if your business is ‘people’, it means that you need to do two key things: 1. Find new customers and sell humans’ hours and skills. 2. Recruit new people whose time and skills you can resell. Let us look closer at the second point. The first reason why you need to have your own marketing course is when you hire new people you need to bring them up to a high level as soon as possible. Interns make mistakes. You can fix it with your personal time every day by talking about how to do marketing. Or you can make instructions that will teach interns how to do marketing. Sooner or late you’ll get tired of saying the same things every day and you’ll create marking courses for your employees. Because your business is to catch junior marketers, educate them for the middle marketers, still pay them as a junior and resell their time as senior marketers. You need to have an infrastructure that can make this transformation. That’s why you need to have your own marketing course. The second reason is when you do content marketing to attract customers, some business owners will be interested to achieve the results that you offer, but they don't have money to pay you 1-2K every month for your marketing service. But they’re ready to buy your 500$ marketing course and do it themselves. It gives you the opportunity to provide high-priced service for businesses that are ready to buy service. Businesses that aren’t ready to pay for service could be ready to pay for courses. That’s why you see so many high-priced agencies. They sell courses for poor customers and sell services to reach customers. After that, they show a case study with this rich customer for other agency owners and sell more digital marketing courses. 😄 That’s why it’s time to create your own Facebook ads course. P.S Don't forget to mention Apiway and place the affiliate link 😉