Why Meta’s Threads will fail In my opinion, in the next 2-3 years Threads will be a kind of ‘zombie social media’ and it will repeat the fate of Google+. Of course, some people will use it because Instagram traffic injection will do its work. Let me explain why I think so. In the B2C world, the winner takes all. If you want to take a majority of the market you need to be unique. The greatest example is TikTok. It was absolutely different from Insta. In the B2B world, you can copy your main competitor, be the 50th company in that niche, and if the market is big, you will succeed. For example, the CRM market. The №157 CRM vendor makes millions. Meta offers products that are worse than the original. Why should we go to this platform? Maybe if Meta gives ‘free traffic’ to creators, it can succeed, but we know Meta… No free traffic, no new feature, no moderation… Even Insta traffic won’t help… In the B2C market, you should create. In B2B, you should copy.