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‍💻 Former employees remain uncompensated after MediaMath’s bankruptcy filing Details: → Former employees of Mediamath, a defunct adtech company, have not received any compensation after the company's bankruptcy filing. Many employees were not given notice of the impending bankruptcy and were left without jobs or severance pay. Some employees are now taking legal action to try to recoup their lost wages. Source: Digiday

📌 Barbie Hoax Targets Mattel and Fools Some News Outlets Details: → In a recent article from the New York Times, it is discussed how the popular toy company Mattel was recently hoaxed by a woman claiming to be Barbie. The woman, Daryl Hannah, sent an email to Mattel's CEO claiming that she was unhappy with her current job and wanted to retire. In the email, she also attached a "resignation letter" and a headshot of herself. After receiving the email, Mattel conducted an investigation and found that the woman was not actually Barbie. They believe that she may have been trying to gain publicity for herself or for another organization. This story is a reminder that businesses should be cautious when receiving any type of communication from potential employees or customers. Source: NYT

📬️ GOOD MORNING! LET'S START THIS DAY WITH 8 NEWS STORIES ABOUT MEDIA INDUSTRY. ↓ ↓ ↓

↑ Don't miss those 5 pieces of news above! 📭 See you in 3 hours.

🕓 Ad verification company DoubleVerify to acquire AI firm Scibids in $125 million deal Details: → DoubleVerify, a provider of digital media verification and fraud prevention, has acquired Scibids, a European artificial intelligence (AI) firm, for $125 million. The acquisition will help DoubleVerify expand its AI capabilities and provide enhanced fraud prevention services to its customers. Source: Insider

🕔 Switzerland is the most expensive place in Europe to see Taylor Swift's Eras Tours, because of course it is Details: → The article discusses how Taylor Swift's "Era" tour is the most expensive ticket in Europe. The tour has a starting price of $236.50 for the cheapest seat in the house. The most expensive seat costs $2,486.50. Source: Insider

🔴 54% of influencers say they've already posted sponsored content on Threads and 3 other takeaways from a new report about the app Details: → According to a survey report from Threads, sponsored content on Instagram is seeing lower engagement rates from brands and influencers. The report found that posts with branded content receive an average engagement rate of 1.7%, while posts without branded content receive an average engagement rate of 3.5%. Additionally, the survey found that 59% of respondents said they are less likely to engage with a brand's sponsored content than with its organic content. This suggests that brands should be careful when creating sponsored content on Instagram and make sure that it is engaging and relevant to users. Source: Insider

🕒 Elon Musk finds a new low with his latest lawsuit threat It’s time to apply for Poynter’s 2024 Leadership Academy for Women in Media. Here’s an FAQ for applicants. Details: → Elon Musk is threatening to sue a nonprofit that tracks hate speech. The nonprofit, called the Southern Poverty Law Center, published a list of companies that it says have ties to white supremacy. Musk is accusing the SPLC of defamation and says that the list has caused "significant harm" to his businesses. Source: Poynter

💡 Why I decided to rate the news Details: → The author reflects on their decision to rate the news and how it has impacted their work. They found that the process of rating the news made them more critical of the sources they were using and the stories they were reporting. Source: Poynter

↑ Don't miss that 3 pieces of news above! 📭 See you in 3 hours.

👉 Publishers: AI implications on Gen Z audience development Details: → Publishers are starting to use AI to better understand their Gen Z audience. By analyzing data on what content Gen Z is consuming and how they are consuming it, publishers can better cater to this audience and create content that will keep them engaged. Additionally, AI can help publishers identify new opportunities to reach Gen Z readers. Source: What’s New in Publishing

🕓 LBC appoints The Sun’s Natasha Clark as political editor Details: → LBC's Natasha Clark is to become The Sun's new political editor, it has been announced. Clark, who has been at LBC since 2013, will replace Tom Newton Dunn, who is moving to The Times. In her new role, Clark will be responsible for The Sun's political coverage, including its Westminster and Whitehall teams. Source: Press Gazette

🧑‍💻 AI, mobile apps, multi-channel publishing: Tech driving growth according to 5 news media leaders Details: → According to 5 News Media Leaders, AI, mobile apps, and multi-channel publishing technologies are driving growth in the publishing industry. AI is being used to personalize content for readers, mobile apps are making it easier for readers to access content, and multi-channel publishing is allowing publishers to reach more readers. These technologies are helping to make the publishing industry more efficient and profitable. Source: What’s New in Publishing

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📆 14 top VC firms backing creator-economy startups from Karat to Twitter-rival Spill in 2023 Details: → The article discusses the top venture capitalists firms that are investing in startups within the "creator economy." The firms listed are Karat, Spill, and a few others. These firms are investing in startups that are focused on creating new products and services, as opposed to those that are focused on traditional business models. 🔗 Source: Insider

🕓 The FBI surveilled J. Robert Oppenheimer for months on one man's suggestion. During the surveillance, interviewees alleged he was feeding nuclear secrets to the Soviet Union. Details: → The FBI wiretapped physicist J. Robert Oppenheimer and other scientists in the early 1950s in an attempt to discover how the Soviet Union was able to build an atomic bomb, according to a report from The New York Times. The FBI was concerned that Oppenheimer and his colleagues were sharing nuclear secrets with the communists. However, the wiretapping did not uncover any evidence of wrongdoing. 🔗 Source: Insider

👀 Power of personalized subscriber onboarding: Insights from Washington Post Details: → The Washington Post has seen success with its personalized subscriber onboarding process, which has resulted in increased engagement and loyalty from its subscribers. The process begins with a survey that asks subscribers about their interests and then tailors the content delivered to them accordingly. 🔗 Source: What’s New in Publishing

🕒 Publishers: AI prompt ideas to captivate younger audiences Details: → Publishers are using AI to come up with ideas to captivate younger audiences. The AI is being used to analyze data from social media and other sources to come up with trends and ideas for books, articles, and other content. This is helping publishers to stay ahead of the curve and appeal to younger audiences. 🔗 Source: What’s New in Publishing