🔴 54% of influencers say they've already posted sponsored content on Threads and 3 other takeaways from a new report about the app Details: → According to a survey report from Threads, sponsored content on Instagram is seeing lower engagement rates from brands and influencers. The report found that posts with branded content receive an average engagement rate of 1.7%, while posts without branded content receive an average engagement rate of 3.5%. Additionally, the survey found that 59% of respondents said they are less likely to engage with a brand's sponsored content than with its organic content. This suggests that brands should be careful when creating sponsored content on Instagram and make sure that it is engaging and relevant to users. Source: Insider