WHAT WILL YOU DO: Lead and ensure excellent execution of multiple brand initiatives across the marketing mix: product, packaging, ecosystem, positioning; Adaptation of Global guidelines, development of activation tools for RRP DTC, Consumer Care and Digital Teams; Proactively engage with other functions (Trade Marketing, Finance, Business Planning and Logistics, Sales) to drive brand agenda; Contribute to ASP planning and strategic presentations; Ensure consistency in brand communication among all channels;…