Сервис должен позволять "хранить" и отображать социальный капитал.

> As with cryptocurrency, it's no use accumulating social capital if you can't take ownership of it and store it safely. Almost all successful social networks are adept at providing both accumulation and storage mechanisms.
> It may sound obvious now, but consider the many apps and services that failed to provide something like this and saw all their value leak to other social networks. Hipstamatic came before Instagram and was the first photo filter app of note that I used on mobile. But, unlike Instagram, it charged for its filters and had no profile pages, social network, or feed. I used Hipstamatic filters to modify my iPhone photos and then posted them to other social networks like Facebook. Hipstamatic provided utility but captured none of the social capital that came from the use of its filters.
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> A good example is the anonymous social network, like Whisper or Secret. The premise of such social networks was that anonymity would enable users to share information and opinions they would otherwise be hesitant to be associated with. But, as is often the case, that strength turned out to be a weakness, because users couldn't really claim any of the social capital they'd created there. Many of the things written on these networks were so toxic that to claim ownership of them would be social capital negative in the aggregate.