Не всегда network effect это хорошо. Иногда слишком большой охват или присоединение определенной группы приводит к девальвации социального капитала:

> A variant of this type of status devaluation cascade can be triggered when a particular group joins up. This is because the stability of a status lattice depends just as much on the composition of the network as its total size. A canonical example in tech was the youth migration out of Facebook when their parents signed on in force. Because of the incredible efficiency of News Feed distribution, Facebook became a de facto surveillance apparatus for the young: Mommy and Daddy are watching, as well as future universities and employers and dates who will time travel back and scour your profile someday.