The music industry is facing disruption from new AI technologies that enable the creation of almost identical parodies of original songs. This form of persona theft poses a new challenge for the industry, as it allows for the unauthorized creation and distribution of music that closely resembles the work of original artists. In order to showcase the potential for this type of piracy to go far, Call to Moturnachka has created a music video featuring a parody of an Eminem song called "Give it to them". The emergence of this type of piracy highlights the need for the music industry to adapt and find ways to protect the rights and interests of artists in the digital age. One potential solution that has been suggested is the use of web3/blockchain technology, which can provide a decentralized and secure platform for recording and tracking the ownership and licensing of music. By leveraging the capabilities of web3/blockchain technology, the music industry may be able to more effectively protect the rights of artists and ensure that they are fairly compensated for their work.