Business English Pro. Страница 3
Business English in an easy way for professionals all over the world
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#company case Perpetual Guardian (video) -
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#phrasalverbs FIGURE OUT -
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qsfbfbcehcc -
Реклама
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#money
The Word "Dollar"
The word dollar is much older than the American unit of currency. It is an Anglicised form of "thaler", (pronounced taler, with a long "a"), the name given to coins first minted in 1519 from locally mined silver in Joachimsthal in Bohemia. (Today the town of Joachimsthal lies within the borders of the Czech republic and its Czech name is Jáchymov). Thaler is a shortened form of the term by which the coin was originally known - Joachimsthaler.
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#idioms IN CHARGE OF -
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#communication skills
10 Echoing Technique
Echoing is a simple linguistic technique that has a very strong effect. Listen to the speaker’s choice of nouns, verbs, prepositions, adjectives—and echo them back. Hearing their words come out of your mouth creates subconscious understanding. It makes them feel you share their values, their attitudes, their interests, their experiences. -
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#idioms AT STAKE -
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⬆️ According to Dalio, it's ok for anyone to ...
anonymous poll
make mistakes – 14
👍👍👍👍👍👍👍 82%
not to learn from mistakes – 2
👍 12%
avoid mistakes – 1
👍 6%
do mistakes
▫️ 0%
👥 17 people voted so far. -
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#advice from Ray Dalio (#79 of the world's 100 wealthiest people) -
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Phrasal Verbs about Money -
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#marketing #speaking
List some of your favourite brands. Then answer these questions.
1. Are they international or national brands?
2. What image and qualities does each one have?
3. Do the products have anything in common? For example, are they all high priced?
4. How loyal are you to the brands you have choosen? For example, when you buy jeans, do you always buy Levis?
5. If you don't buy branded goods, explain why. -
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#marketing
Brands
A brand represents everything that a product or service means to consumers. As such, brands are valuable assets to a company. For example, when you hear someone say “Coca-Cola,” what do you think, feel, or remember? What about “7-Eleven”? Or “Google”?
Some analysts see brands as the major enduring asset of a company, outlasting the company’s specific products and facilities. John Stewart, former CEO of Quaker Oats, once said, “If this business were split up, I would give you the land and bricks and mortar, and I would keep the brands and trademarks, and I would fare better than you.” A former CEO of McDonald’s🍟 declared, “If every asset we own, every building, and every piece of equipment were destroyed in a terrible natural disaster, we would be able to borrow all the money to replace it very quickly because of the value of our brand. . . . The brand is more valuable than the totality of all these assets.”
Thus, brands are powerful assets that must be carefully developed and managed. -
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A brand is an overall experience of a customer that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising. 
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Реклама
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#idioms LIKE A HOUSE ON FIRE -
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Two answers best fit the meaning of the sentence as a whole. Choose one of them
Green building, that is, the construction of new buildings and the renovation of existing ones to make them eco-friendly, is a fast growing segment of the construction industry and one that ALLIED Builders hopes to ___?___ according to its five-year business plan.
⚽️ Promote
🏀 Advance
🏈 Capitalize on
⚾️ Upgrade
🎾 Exploit
🏐 Endorse -
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⬆️ The proper use of adverbs can help your speech stand out.
✅ I actually say...
✅ Dream really big..; Be really good...
✅ It's definitely harder...
✅ Be undeniably great...
✅ Work twice as hard..; Work four times as hard...
✅ Spend capital thoughtfully...
More adverbs to strenghthen your writing and speech