Ну і промовиста цитата Евана Шпігеля, який нещодавно мусив звільнити 20% співробітників: "The reason why this has been so challenging for companies to respond to in the United States, but also around the world, is the scale of TikTok's investment," said Spiegel of Snap, which recently laid off some 20% of its own workforce. "What nobody had anticipated in the United States was the level of investment that ByteDance made into the U.S. market, and of course in Europe, because it was just something that was unimaginable — no startup could afford to invest billions and billions and billions of dollars in user acquisition like that around the world,” Spiegel said Wednesday night. “It was a totally different strategy than any technology company had expected before because it wasn't an innovation-led strategy; it was really about subsidizing large-scale user acquisition.” Для контексту: лише в 2018 році TikTok витратив на user aquisition $1 млрд. Ось такі тейки звучать на топових-конференціях в США, тим часом заклики забанити TikTok звучать від лідерів думок на рейтингових телешоу.