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Технологии, медиа и общество

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Канал о новостях из мира медиа и информационных технологий и исследованиях социальных сетей.

Технологии, медиа и общество

4 года назад
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Прочитав тут про те, як web3-проекти наймають "вайб-менеджерів", щоб зберігати хорошу міну при падаючому ринку: Business Insider/Guardian. По суті це комунікаційники, які підтримують в соцмережах і дискорд-чатах NFT-проектів "спільноту" "інвесторів". Один з найпопулярніших їхніх слоганів, який прийшов на зміну ранньому "to the moon" — “WAGMI” (“We are going to make it”) — підозріло нагадує старий добрий "мы можем многое" від першого вайб-менеджера інвестпроектів Льоні Голубкова... And blockchain critics say there’s a simple explanation to the current enthusiasm for vibe management: existing investors need fresh targets to hustle. “A lot of these projects plainly require a constant inflow of new suckers to prop up the prices of these tokens or NFTs or whatever the project is centered around,” said Molly White, a software engineer whose sarcastically named “web3 is going great” website documents major crypto collapses in a scrolling timeline. “They couch that in things like community, and vibes, and culture. But it’s hard to separate it from the fact that without new joiners there is no project. It’s this insidious weaponization of the idea of community.” Ed Zitron, a writer and publicist for tech companies, said that vibe managers were “something between an evangelical and a pure old con artist … It’s to make people feel good about not leaving crypto, to feel good about losing money, or at least thinking they’re on the right side of history.” Підписатись
Meet the Web 3.0 firms dropping corporate culture managers for 'directors of vibes' — and why maintaining the 'vibes' is more important than ever in this bear market environment

Directors and chiefs of vibes lay out how they nabbed the new Web 3.0 role and how they are steering projects through the crypto bear market.

Business Insider