To be smart or to be famous? That is a question One of the biggest mistakes of my life was investing a lot of time and money to become smart instead of becoming famous. Because when you are famous, people automatically think that you are smart. If you are smart but not famous, you may look like an annoying nerd, and people may not want to listen to you because they find you boring. However, if you are both famous and smart, you become a guru-philosopher who knows something important that others do not, and people want to learn from you. The difference lies in your brand awareness, not in the level of your knowledge. So, do not make the same mistake as me. Remember to invest in your personal brand.