How to transform a digital marketing agency into a tech startup. If you’re a digital marketing agency owner or freelancer, you need to look for new customers all the time. You always need to ‘run’ to ‘stay in one place’. It’s like a treadmill. Maybe the first time, you’re okay with it, but after 3-5 years you’ll burn out. The perfect next step is to start your own tech startup and have recurring revenue (subscription). But it’s easy to say and not to do. You need to know: What do people want? What do you need to build? How to find coders to create MVP? How to raise money, etc. That’s why I recommend starting reselling someone's SaaS products (affiliate program). For example, you’re a Facebook ads expert, and you get 5 new customers each month. You can offer them a CRM system, Email marketing software, Chatbots, etc. By selling these apps you can get a recurring commission. This approach allows you to generate passive income and first capital that you can invest in coders and marketing for your future product. And also you will have experience in how to sell SaaS products, because it’s very different from selling services.