CUPRA, the new emblem of sportiness, design, and automotive performance, is joining forces with Trackmania (Ubisoft/Nadéo), the world's most streamed racing game, to offer a whole new world to the millions of players in the community.
From 10 October, CUPRA, with its agency 14 Paris (DDB Group), is launching this partnership by unveiling NEO-CUPRA, the futuristic city specially designed for Trackmania.
CUPRA provided its racing expertise as a car manufacturer to design circuits for Trackmania. This is also a highly symbolic act for the brand, which is positioning itself as a content publisher in order to offer even more thrills and sensations to all motor racing enthusiasts.
True to its values of innovation and creativity, CUPRA has collaborated with a new generation of creators who are exploring new realms at the crossing points of art, entertainment, and technology: from cartographers to 3D designers, from art directors to music composers.
The creative force of these talented young people, inspired…
