It has been a year since Telegram started its monetization, but the results have already exceeded our expectations.
Unlike other apps, we took a privacy-conscious approach to ads: we decided that no personal data should be used for targeting and that promoted messages should only be shown in public one-to-many channels. Despite that, our ads have significantly outperformed the market and put Telegram on a steady path towards financial sustainability.
Telegram Premium, which we introduced just 5 months ago, quickly surpassed 1 million subscribers and has become one of the most successful examples of a social media subscription plan ever launched. While it still represents just a fraction of Telegram’s overall revenue, Telegram Premium is growing steadily every day, and one day may even rival our ads.
The future looks exciting. The additional monetization strategies I discussed in my previous posts are already bearing fruit, and the features we are working on now will set the foundation for further financial…
