Stanislav Khrustalev is writing articles about Customer Experience on his website. My favourite section — the ideal service. It's articles about a perfect path, for example, since you decide to go to a restaurant to a moment when you exit from there. It covers all steps of how a client thinks: how to choose a place, how to book, how to arrive, what a client expects to see when he enters a building and so on. https://hardclient.com/restaurants (ru)