Работодатель: Mars
Должность: Digital Director

Requirements:
— 3-5 y+ experience in digital within leading companies (well-known by digital cases) or within top-digital agencies;
— Fluent English;
— Higher Degree.

Responsibilities:
— Create a 3-year Digital communications strategy for the segment satisfying the needs of different subcategories;
— Establish Digital ICP for all MWC brands delivering exact growth plans for our brands yearly;
— Find right partners (agencies) and manages right delivery of categories’ activities and measures results of campaigns to feed into strategy;
— Step change conversions for MWC in Digital (excl. e-com operations) to find longer term solutions for optimized media reach;
— Structure and systemize usage of digital channels cross all brands;
— Drive ROI of digital media and propose strategies for further optimized reach with current A&CP budget;
— Drive innovation agenda: neuromarketing, DMP, innovative targetings, offline to online measurement, attribution modeling.

See more: http://amp.gs/dknx