Работодатель: UNIQLO Должность: Digital Content Specialist (Emailing, Website)
Key requirements: — Min. 2-3 years of experience in CRM and website management, acquired within an international company; — Excellent knowledge of digital content tools (CMS, Analytics), proficiency in MS Excel; — Fluent English.
Main responsibilities: — Develop a communication plan in direct marketing (news, marketing, transactional, promotional emails; SMS); — Create a content plan for email communication, set tasks to the teams of designers and programmers; — Grow the subscriber database by applying new mechanics to acquire new members, reactivation of the current members, segmentation; — Working with analytics tools (Google Analytics, Yandex Metrics) and create report; — Create and publish content in CMS; — Use content management systems and analytical tools for analysis of the website traffic and user engagement metrics.