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7 лет назад
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Работодатель: UNIQLO
Должность: Digital Content Specialist (Emailing, Website)

Key requirements:
— Min. 2-3 years of experience in CRM and website management, acquired within an international company;
— Excellent knowledge of digital content tools (CMS, Analytics), proficiency in MS Excel;
— Fluent English.

Main responsibilities:
— Develop a communication plan in direct marketing (news, marketing, transactional, promotional emails; SMS);
— Create a content plan for email communication, set tasks to the teams of designers and programmers;
— Grow the subscriber database by applying new mechanics to acquire new members, reactivation of the current members, segmentation;
— Working with analytics tools (Google Analytics, Yandex Metrics) and create report;
— Create and publish content in CMS;
— Use content management systems and analytical tools for analysis of the website traffic and user engagement metrics.

See more: http://amp.gs/RcYk