Skills: — Proactively seeks information of consumer needs and market opportunities, applies both disciplines to drive innovation agenda; — Ability to analyze facts and conceptual information; — Proficient English.
Responsibilities: — Develops Brand development strategy for upcoming year, aligns it with the key stakeholders; — Develops and leads execution of activities within the annual marketing campaigns; — Involves cross functions, incl CCH partner, to ensure system commitment to achieve targeted results; — Regularly tracks brand and business KBIs, suggests corrective actions when relevant; — Creates Brand guidelines and ensures their implementation across all communication elements — ATL, BTL, PR.