Работодатель: Bayer
Должность: Senior Brand Manager (OTC)

Qualifications:
— 5+ years of experience in OTC or consumer goods marketing in multinational companies;
— 5+ years of experience with media planning, budgeting and execution of multimedia communication campaigns;
— Fluent English (written and spoken).

Responsibilities:
— Directs brand planning to provide portfolio development, identifies effective communication mix and manages brand stretch strategies to meet market changes;
— Manages category P&I, ensures effective budget allocation inside brand;
— Leads multiple external partners: e.g. Agencies (Creative, PR, Media) and consultants;
— Ensures adherence to industry-specific codes of practice or conduct, advertising codes, regulatory directives and guidelines, as applicable to the role, and to the Program for Legal Compliance and Corporate Responsibility at Bayer.

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