Работодатель: Burberry Должность: Marketing and Communications Manager
Personal profile: — Fashion luxury experience is a must; — Fluent English is required.
Responsibilities: — Understand local consumer behaviour and needs and ensure those are translated into local plans, tailoring corporate initiatives to the region; — Own local and hub media buying and planning in line with global guidelines and EMEIA Marketing strategy, working closely with globally appointed agency for the region; — Manage events strategy for region, in partnership with EMEIA events manager; — Partner with EMEIA Marketing team to identify and develop local digital marketing opportunities (e.g wholesale, franchise, social, search); — Own relationships with local fashion/beauty media and place stories/product coverage; — Hold limited samples for press appointments in showrooms where relevant and for send out for shoots.