Работодатель: AVON Должность: Senior Digital Project Specialist
Qualifications: — Expert understanding of digital market, dynamics in majority of the markets in the region, willingness and ability to learn quickly the media landscapes of other markets within the region; — Strong Excel (pivot tables, vlook up) and Powerpoint; — English — fluent.
Responsibilities: — Develop and implement local Digital strategy; — Collecting and analysis of digital metrics on a regular basis jointly with media specialist, applying learnings back into strategies and tactics to improve and/or add functionality in order to gain the best ROI for the organization; — Based on analytics establish KPIs for tactical campaigns; — Ensure e-commerce targets are established and achieved and compile reports as required for effective monitoring, reporting, and continuous reporting including lead conversion and referral tracking.