Qualifications: — MS Office — advanced; — Nielsen, GFK — professional user; — Fluent English.
Responsibilities: — Ensure the marketing strategies are being coordinated with the strategies defined by the sales management team in compliance with the policy of strategic alignment; — Communicate the briefs (copy strategy, positioning, communication strategy) to the advertising agencies; — Verify the effectiveness of the media plan by means of quantitative and qualitative research; — Propose and share with superior new projects intended to result in new formats and new packaging designs; — Liaise with operations and the packaging protection unit so as to verify that projects are feasible.