Работодатель: L’OREAL Должность: Brand Manager (Armani Privé, Maison Margiela, Ralph Lauren, Viktor&Rolf)
Qualifications: — Great understanding in Luxury product management. — Experience and Practical Cases in digital and BTL. Hard: — Development and execution of marketing activations. — Business analytics. — Strong project management skills. Soft: — Strong communication skills: storytelling & presentation. — Consumer-centricity with respect to customer needs. — Culture/trend sensitivity: successful candidate must have at least interest in fashion and lifestyle.
Responsibilities: — Implement local marketing plan in line with the global guidelines and deliver launches KPIs. — Plan and execute local 360 launch campaigns (Digital, ATL, BTL, CRM, PR, Bloggers activation) in line with the global guidelines. — Manage product portfolio considering lines and SKUs performance analysis, launch plans and market trends. — Deliver tailored plans for specific customers, dedicated plans for flagships with focus on retail experience. — Ensure legal compliance of brand communications: packaging, advertising, sales tools.