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Больше джобсов

8 лет назад
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Работодатель: L’OREAL
Должность: Brand Manager (Armani Privé, Maison Margiela, Ralph Lauren, Viktor&Rolf)

Qualifications:
— Great understanding in Luxury product management.
— Experience and Practical Cases in digital and BTL.
Hard:
— Development and execution of marketing activations.
— Business analytics.
— Strong project management skills.
Soft:
— Strong communication skills: storytelling & presentation.
— Consumer-centricity with respect to customer needs.
— Culture/trend sensitivity: successful candidate must have at least interest in fashion and lifestyle.

Responsibilities:
— Implement local marketing plan in line with the global guidelines and deliver launches KPIs.
— Plan and execute local 360 launch campaigns (Digital, ATL, BTL, CRM, PR, Bloggers activation) in line with the global guidelines.
— Manage product portfolio considering lines and SKUs performance analysis, launch plans and market trends.
— Deliver tailored plans for specific customers, dedicated plans for flagships with focus on retail experience.
— Ensure legal compliance of brand communications: packaging, advertising, sales tools.

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