Работодатель: Johnson & Johnson Должность: Group Brand Manager (Surgical Equipment)
Основные скиллы: — Strong experience in marketing (medical equipment or devices — obligatory) — Medical or biomedical education — strongly preferable — Strategic thinking — Result oriented — Process ownership — Working English/Russian — Willingness to travel across Russia/CIS/Europe
Задачи, которые необходимо решать: — Develops long & short term product strategies and forecasting to achieve volume and market share targets for the product or product group — Elaborates long & short-term strategy aiming market/segment development in terms of components of growth: frequency of product usage, HCPs professional skills, etc. — Develops market vision (data collection and analysis) for the brand on a local basis and translates global/regional activities where applicable. Performs market intelligence and competitive analysis — Sets up resources allocation for effective strategy implementation, sets up KPIs and monitores plan to ensure follow up within the boundaries of the managed product group