Работодатель: Bayer
Должность: Senior Brand Manager (OTC)

Основные скиллы:
— University degree, preferable medical or marketing or economics
— 5+ years of experience in OTC or consumer goods marketing in multinational companies
— 5+ years of experience with media planning, budgeting and execution of multimedia communication campaigns
— Fluent English (written and spoken)
— Excellent interpersonal and collaborative skills to lead/ align cross-functional teams around brand goals and activitie

Задачи, которые необходимо решать:
— Ensures in-depth understanding of consumer and customer insights
— Directs brand planning to provide portfolio development, identifies effective communication mix and manages brand stretch strategies to meet market changes
— Manages category P&I, ensures effective budget allocation inside brand
— Leads multiple external partners: e.g. Agencies (Creative, PR, Media) and consultants

Подробнее: http://amp.gs/9kgg