Работодатель: METRO Cash & Carry
Должность: Head of Marketing research Department

Основные скиллы:
— Higher education
— Experience of similar work from 3 years
— Experience with omnichannel studies, customer journeys analysis, using online and offline data
— Advanced Excel/PPt skills
— English — Intermediate level (both oral and written)

Задачи, которые необходимо решать:
— Manage pipeline of qualitative and quantitative surveys across all customer segments (Traders, HoReCa, Service companies, and complementary shoppers)
— Run on a regular basis omnichanel customer journey studies including online and offline touch points
— Integrate data from website analytics, mobile app, in-store data, and CRM into combined dashboard
— Monitoring of advertising efficiency, media mix modelling
— Run and coordinate ad-hoc desk research surveys

Подробнее: http://amp.gs/9ktO