The overwhelming majority (97%) of in-app revenue for hardcore and mid-core gaming apps comes from repeat purchases. That’s according to a new study released by media company Adikteev. App gaming audiences are undoubtedly some of the most engaged. So what’s driving app revenues and how can developers motivate players to make a repeat purchase? From one purchase to another Users who have already made a purchase are more likely to make a second one, according to the study. 64% of gamers are likely to make repeat purchases compared to 36% making a one-off purchase in-app. Developers can motivate players to make conversions through push notifications, email and retargeting. A strategy that combines multiple approaches was seen as the most effective one. Repeat purchases drive majority
