👩 How La langue française increased registered user acquisition by 450% thanks to a “bittersweet” strategy Details: → The article discusses how the language French has increased registered user acquisition by 450% thanks to a bittersweet strategy. The strategy involved creating a new, free social media platform that was only available in French. This platform was then used to promote the French language and culture. The strategy was successful in increasing registered users, but it also resulted in a decline in usage of other social media platforms. Source: What’s New in Publishing