Любопытная статья о том, как Макдональдс сосредотачивается на привлечении пользователей в мобильное приложение. И главное: "In Q2, the company has been deliberately driving traffic toward its mobile app and almost nothing else." ... "Another reason McDonald’s and other quick-service restaurant apps are doing well are the current economic conditions. The food these establishments serve is typically less expensive than elsewhere and they are consistently offering free food or free food with purchase." www.qsrmagazine.com/outside…-its-app