Они выпускали все маленькими партиями только для того, чтобы не сидеть потом с остатками товара:

«Short runs were produced out of necessity because Jebbia lacked the resources to keep a steady assortment of goods in stock. “We'd make some tees, some sweats; if they don't sell, we're going to be stuck with them,” he says. The solution was to produce less. And if something sold well, instead of manufacturing more of that thing, he'd often make something different».

Я хоть и выпустил всего один тираж футболок, но как же я его понимаю! (Футболки, кстати, уже SOLD OUT).