Моя любимая картинка про позиционирование продукта и сторитейлинг.

"Here's what our product can do" and "Here's what you can do with our product" sound similar, but they are completely different approaches.

People don't buy products; they buy better versions of themselves. When you're trying to win customers, are you listing the attributes of the flower or describing how awesome it is to throw fireballs?

https://www.useronboard.com/features-vs-benefits/