That was bloody brilliant! - Thank you for that assessment, Mr Weasley. Perhaps, lt'd be more useful if I were to transfigure Mr. Potter and yourself into a pocket-watch. bloody is a British swear word that many people find offensive that is used to emphasize a comment or an angry statement: What the bloody hell do you think you're doing? ‘Will you apologize?' ‘Not bloody likely!' (= Certainly not!)