The urge people get to squeeze or bite cute things, albeit without desire to cause harm, is known as “cute aggression.” Using electrophysiology (ERP), we measured components related to emotional salience and reward processing. Participants aged 18–40 years (n = 54) saw four sets of images: cute babies, less cute babies, cute (baby) animals, and less cute (adult) animals. On measures of cute aggression, feeling overwhelmed by positive emotions, approachability, appraisal of cuteness, and feelings of caretaking, participants rated more cute animals significantly higher than less cute animals. There were significant correlations between participants’ self-report of behaviors related to cute aggression and ratings of cute aggression in the current study.N200: A significant effect of “cuteness” was observed for animals such that a larger N200 was elicited after more versus less cute animals. A significant correlation between N200 amplitude and the tendency to express positive emotions in a dimorphous manner (e.g.…