⭐️ Content Marketing Manager for Setapp Macpaw ✏️ Що робити? – Create and execute the content marketing plan according to the product marketing strategy and validate with PMM. – Manage the team of specialists from internal marketing Areas and Services and partner with and manage the external agencies and freelancers by prioritizing and assigning tasks and accepting the results of their performance. – Develop marketing campaigns and manage all communication channels (SEO, paid content promotion ... etc.) to improve the effectiveness of content marketing and user acquisition. – Develop bottom-up forecasts and budgets for content marketing plans and campaigns, agree with PMM and manage budget execution in accordance with the product/marketing goals. – Design and ensure delivering of ongoing operational analytics and reporting to capture the current state of marketing campaigns, and the product and business impact. 📌 Що потрібно? – 4+ years of working experience in digital marketing or digital marketing function within a B2C company. – 1+ year of experience managing a content team. – Experience in creating various types of content such as video, ebooks, white papers, infographics, guides, blogs, etc. – At least Upper-Intermediate level of English. – The passion for creating great content and research new opportunities. – Strong understanding of SEO best practices. – Strong project management skills to work across diverse team – People-management experience to effectively set priorities and properly communicate them to the team. As a Plus: – Experience in a content role in SaaS. 📩 Куди писати? – Please apply here.