Bad publicity, sinister images and wrong choices: outrage over balenciaga ads. Again 🥲
Коротко о том, что случилось:
Last week, Balenciaga dropped its holiday ad campaign, featuring children holding teddy bears in bondage harnesses and costumes. (The BDSM accessories were also on the runway at Balenciaga’s show at Paris Fashion Week.) The backlash against the images has been swift, with the hashtag #cancelBalenciaga trending across Twitter and TikTok and many accusing the brand and its creative director, Demna, of condoning pedophilia and child exploitation.
Коротко о том, что говорит модный дом:
«We take this matter very seriously and are taking legal action against the parties responsible for creating the set and including unapproved items for our spring 23 campaign photoshoot. We strongly condemn abuse of children in any form. We stand for children’s safety and well-being.» Doesn’t look credible for me, but who cares!
Спустя должное количество дней высказалась Кимусик, a vocal supporter of the brand, буквально с ног до головы одетая в Баленсиага сразу после того, как разразился гром — classy savage boojie 🥲
Далее все по классике (особенно, если помните кейс с Гошей Рубчинским):
⚫️Ye has called out celebritiesfor not condemning Balenciaga for their new ad campaign.
✔️Supermodel Bella Hadid appears to have deleted photos of her wearing clothes from Balenciaga’s spring 2023 campaign.
⚫️Meanwhile, Gabriele Galimberti, the photographer behind the holiday campaign, released a statementdistancing himself from the imagery. «I am not in a position to comment on Balenciaga’s choices, but I must stress that I was not entitled in whatsoever manner to neither chose the products, nor the models, nor the combination of the same. As a photographer, I was only and solely requested to lit the given scene, and take the shots according to my signature style.» Очень удобно!
✔️Ну и the cherry on the cake:
Journalist and author Omid Scobie tweeted on Sunday night that he had given away all of the Balenciaga clothes he owns. Вот здесь все дружно смеёмся и вспоминаем наших two-dimensional and deceitful селебов, которые рвали на себе Шанель и резали Гуччи.
“Got rid of all my Balenciaga this weekend. I loved that brand but no apology can ever be enough for what they let happen. Cancelled for good,” he tweeted.
Как будто где-то мы уже это все видели и немножечко устали и как будто бы так и хочется вспомнить про Streisand effect
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#realenglish
*ниже скрин моего любимого момента, где Баленсиага shift the responsibility на организатора съёмок, а те указывают на то, что все про все по умолчанию знали и все присутствовали на съемочной площадке, алло. Чую, что в Kering снова будет взлет продаж.
А вы что думаете?