1. Use a short, clear subject line. 2. Use short, simple sentences. 3. Include just one main subject per email – the other person can reply and delete it. 4. Do not use jokes, personal comments, etc, in business emails. 5. Consider using numbered points instead of continuous text. 6. End with an action point. 7. Don’t ignore capital letters, spelling and basic grammar – when writing to people outside the company a careless email creates a bad impression. 8. Tailor your email to the reader: level of formality, buzzwords, etc.