Zero to 1,000 with Madison Campbell
📆 Friday, October 23, from 9:00 till 10:00 pm (Moscow Time)
— Startups need to bootstrap to make the most of their limited funds and leveraging the press is a zero-cost approach. Instead of paying for expensive marketing campaigns, press is an effective way to increase brand awareness. Madison leveraged the media to increase awareness of her brand and she was able to get over 1000 mentions in the media when launching her startup.